Gambrinus seems to have picked the ball right where the Budweiser Superbowl ad left it, and ran with it, full speed, head down; subtlety be fucked. What they've done with Pivovar Patron is, in a way, amazing (and quite insane). For those out of the loop, this is how the story goes: A month or so ago, the beers from a new microbrewery, Pivovar Patron, a jedenáctka and a desítka, started to show up at pubs and some events, already with branded glasses, coasters and other marketing trinkets pretty well put together, according to reports. The brewery claimed to be from Čepice, a small village in South-West Bohemia. But it seemed that the facilities weren't ready yet and Richard Chodora at Pivni.info wondered where the beer was actually brewed . So far, nothing strange. Microbreweries that claim to be from a specific place that has no brewery, at least not yet, aren't new; Pivovar Malešov is a good example, and there's one, Pivo Starosta , that's from a town tha...
An exploration of the most divine beverage