By now you must've heard about the shitstorm raised by Dan Paquette. If you haven't yet, go here , here or here to get a good picture. Of all the people who've so far commented on the issue (or at least, of the ones I follow), I think it is Zak Avery the one who's seen it most clearly when speaks about the “sexy” and the “dull” bits of the beer business, and how the latter has been largely ignored. All this often unconditional praise for a branch of the brewing industry, which in some cases reaches almost religious fervour, seems to have many people believe that setting up their own micro-breweries is only a few bits short of guaranteed success. It is not much more than a matter of slapping those two words on the label, having the right attitude, speaking—perhaps preaching—about your passion, and your awesome masterpieces will sell by themselves. Everybody loves craft beer, right? It's so huge that the evil, monolithic, multinational macro breweries are afra...
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