The news that Norwegian macro brewer Hansa bought a majority stake in Nøgne-Ø has naturally created a lot of buzz in the beerosphere (beerosphere, why not?), very similar to what happened a few years go with Goose Island , among others. What I found fascinating, though hardly surprising, was the reaction of not few people. Judging by some of the comments, it seems they feel betrayed because some sort of imaginary promise has been broken. Some people have gone as far as to accuse the owners of Nøgne-Ø of “selling out”; like teenagers or hipsters lamenting that the obscure indie band they love so much has decided to allow Nike to use one of their songs in a commercial, only that it's worse. You can philosophically accuse an artist of “selling out”, as art is not supposed to be about money, but a brewery? A brewery starts as a business, it was about money from the beginning! People like differentiating between shareholders and the owners of microbreweries, saying that for the ...
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